Seller Policy and Code of Conduct
All sellers are expected to adhere to the following policies when listing products on Amerili. Seller offenses and prohibited content can result in suspension or termination of your Amerili account.
This policy requires that sellers act fairly and honestly on Amerili to ensure a safe buying and selling experience. All sellers must:
- Provide accurate information to Amerili and our customers at all times.
- Act fairly and not misuse Amerili’s features or services.
- Not attempt to damage or abuse another Seller, their listings, or ratings.
- Not attempt to influence customers’ ratings, feedback, or reviews.
- Not send unsolicited or inappropriate communications.
- Not contact customers except through Buyer-Seller Messaging.
- Not attempt to circumvent the Amerili sales process.
- Not operate more than one selling account on Amerili without a legitimate business need.
- Not attempt to sell services.
- Vendors may list items that are fully Made in the USA with "all or virtually all" U.S. sourced product material or that qualify for FTC-compliant origin claims, such as “Assembled in the USA” or “Made in the USA with U.S. and Imported Parts.” All claims must be truthful, clearly labeled, and properly documented.
- Comply with the Federal Trade Commission’s (FTC) “Made in the USA” standard and not mislead customers with false information. More on this is located in the Made in the USA Claims & Compliance section of this policy.
- If selling food, beverages, dietary supplements, baby food, cosmetics, personal care products, children’s products, baby products, electronics, hazardous materials (e.g., batteries, chemicals), or CBD/hemp products, comply with all relevant federal, state, and local laws and regulations, and obtain all required licenses, certificates, and permits. Submit copies of said licenses, certificates, and permits via the vendor dashboard during onboarding and upon renewal. For each regulated product listing, vendors must certify compliance with all applicable regulations via the mandatory ‘Regulated Product Compliance Certification’ checkbox in the product listing template. For electronics with radio frequency (RF) capabilities, vendors must enter the FCC ID in the product listing template.
- Ensure labels meet requirements and comply with the Fair Packaging and Labeling Act.
- Ship products safely and in accordance with your shipping provider’s requirements.
- Not sell prohibited products, including:
- FFL products
- Alcohol
- Tobacco
- THC Products (e.g., marijuana-derived items with >0.3% THC, including edibles, vapes, or cannabis-infused goods)
- Animals
- Prescription Drugs
- Illegal Items
- Perishable Food, Beverages, Dietary Supplements, or Baby Food (unless explicitly approved)
- Used Tires
Made in the USA Claims & Compliance
Vendors on Amerili.com must ensure that all country-of-origin claims comply with Federal Trade Commission (FTC) guidelines. Amerili proudly supports American-made products, but we also recognize legitimate qualified origin claims that include imported materials. Vendors are responsible for ensuring their products are labeled truthfully and transparently.
Permitted Claims & Requirements
1. “Made in the USA” (Unqualified Claims)
Products labeled simply as “Made in the USA” must meet the FTC’s unqualified claim standard:
- Final assembly or processing must occur in the United States.
- All or virtually all of the product’s materials and components (by cost or value) must be sourced from the U.S.
- Only negligible foreign content is allowed.
2. Qualified Claims (e.g., “Assembled in the USA” or “Made in the USA with U.S. and Imported Parts”)
Products that contain significant imported parts or materials may still be sold on Amerili if properly labeled with a qualified claim. Requirements include: - The product must disclose any substantial foreign content or assembly.
- The claim must be truthful, clear, and substantiated by documentation (such as supply chain records or cost breakdowns).
Food, Beverage, Dietary Supplement, and Baby Food Regulations
Vendors selling food, beverage, dietary supplement, or baby food products (e.g., infant formula, purees, baby snacks) on Amerili.com must comply with all applicable federal, state, and local laws and regulations governing the production, labeling, packaging, and sale of such products. This includes, but is not limited to:
U.S. Food and Drug Administration (FDA) Regulations:
- Compliance with FDA requirements for food safety, labeling, and manufacturing, including Current Good Manufacturing Practices (cGMPs) under 21 CFR Part 110 for food and 21 CFR Part 111 for dietary supplements. Labels must comply with the Food Allergen Labeling and Consumer Protection Act (FALCPA, 21 U.S.C. § 343) for allergens and the National Bioengineered Food Disclosure Standard (7 CFR Part 66) for bioengineered ingredients. Dietary supplements must include a Supplement Facts panel, avoid unapproved health claims (e.g., “treats disease”), and be substantiated for safety.
- For baby food, including infant formula, compliance with 21 CFR Part 106 (infant formula manufacturing and nutrient requirements) and 21 CFR Part 107 (baby food labeling). Infant formula requires premarket notification to the FDA and nutrient testing. Labels must include nutritional information, preparation instructions, and allergen warnings. See FDA guidelines at www.fda.gov/food and www.fda.gov/dietary-supplements.
- U.S. Department of Agriculture (USDA) Regulations: For meat, poultry, or egg products in food or baby food, compliance with USDA Food Safety and Inspection Service (FSIS) standards, including inspection and labeling requirements. See USDA guidelines at www.fsis.usda.gov.
- Fair Packaging and Labeling Act (FPLA): Product labels must include accurate net quantity, ingredient lists (in descending order for food, supplements, and baby food), and manufacturer information, as required by the FPLA. See www.ftc.gov/fpla.
- State and Local Regulations: Adherence to any additional state or local health department requirements, such as permits for food handling, processing, dietary supplement manufacturing, or baby food production (e.g., California Prop 65 warnings for chemicals, New York ingredient disclosure for baby food under A164).
Vendors must obtain and maintain all required licenses, certificates, and permits (e.g., FDA facility registration, USDA inspection certificates, state health permits) and upload copies via the vendor dashboard and upon renewal. For dietary supplements, vendors must also upload proof of cGMP compliance (e.g., third-party audit reports or certificates). For baby food, vendors must upload proof of FDA compliance (e.g., infant formula premarket notification or cGMP certification). For each food, beverage, supplement, or baby food listing, vendors must certify compliance with all applicable regulations via the mandatory ‘Regulated Product Compliance Certification’ checkbox in the product listing template. Failure to provide valid documentation, certify compliance, or adhere to regulations may result in immediate removal of listings and suspension of selling privileges. Perishable food, beverages, dietary supplements, or baby food are prohibited unless explicitly approved and compliant with FDA-compliant shipping methods (e.g., temperature-controlled packaging). Amerili reserves the right to verify submitted documents and may suspend listings until compliance is confirmed.
Cosmetics and Personal Care Regulations
Vendors selling cosmetics or personal care products (e.g., makeup, lotions, skincare products, excluding intimate hygiene products) on Amerili.com must comply with all applicable federal, state, and local laws and regulations governing the production, labeling, packaging, and sale of such products. This includes, but is not limited to:
- U.S. Food and Drug Administration (FDA) Regulations: Compliance with FDA requirements under the Federal Food, Drug, and Cosmetic Act (21 U.S.C. § 301 et seq.) and the Modernization of Cosmetics Regulation Act (MoCRA, effective December 2023) for safety, labeling, and manufacturing. Labels must include an ingredient list in descending order of predominance (except fragrances, which may be listed as “fragrance”) per 21 CFR Part 701. Claims must not imply drug effects (e.g., “treats acne” requires drug approval). Vendors must register facilities with the FDA, report adverse events, and maintain records of safety substantiation. See FDA guidelines at www.fda.gov/cosmetics.
- Fair Packaging and Labeling Act (FPLA): Product labels must include accurate net quantity, ingredient lists, and manufacturer information, as required by the FPLA. See www.ftc.gov/fpla.
- State and Local Regulations: Adherence to additional state or local requirements, such as California’s Safe Cosmetics Act (AB 2762, banning 24 toxic chemicals) and Fragrance and Flavor Ingredients Right to Know Act (SB 312, requiring disclosure of harmful fragrance ingredients), or New York’s fragrance allergen disclosure (S. 4262). Products must include warnings for chemicals under California Proposition 65 if applicable.
Vendors must obtain and maintain all required registrations and permits (e.g., FDA cosmetic facility registration) and upload copies via the vendor dashboard and upon renewal. For each cosmetic or personal care product listing, vendors must certify compliance with all applicable regulations via the mandatory ‘Regulated Product Compliance Certification’ checkbox in the product listing template. Failure to provide valid documentation, certify compliance, or adhere to regulations may result in immediate removal of listings and suspension of selling privileges. Amerili reserves the right to verify submitted documents and may suspend listings until compliance is confirmed.
Children’s Products Regulations
Vendors selling children’s products (e.g., toys, clothing, cribs, underwear, or baby products like bottles, pacifiers, or diapers designed for children 12 years and under) on Amerili.com must comply with all applicable federal, state, and local laws and regulations governing the production, labeling, safety testing, and sale of such products. This includes, but is not limited to:
- Consumer Product Safety Commission (CPSC) Regulations: Compliance with the Consumer Product Safety Improvement Act (CPSIA, 15 U.S.C. § 2051 et seq.), requiring third-party testing for lead (<90 ppm), phthalates (<0.1%), and other hazardous substances, as well as compliance with toy safety standards (ASTM F963) and flammability requirements for children’s sleepwear or underwear (16 CFR Parts 1615/1616). For baby products like bottles or pacifiers, compliance with FDA regulations (21 CFR Part 880) if classified as medical devices. Vendors must issue General Certificates of Conformity (GCC) based on third-party testing and provide tracking labels (e.g., batch number, manufacturer) on products. See CPSC guidelines at www.cpsc.gov and FDA guidelines at www.fda.gov/medical-devices for baby products.
- Fair Packaging and Labeling Act (FPLA): Product labels must include accurate net quantity, material content (e.g., for clothing under the Textile Fiber Products Identification Act, 15 U.S.C. § 70), and manufacturer information, as required by the FPLA. See www.ftc.gov/fpla.
- State and Local Regulations: Adherence to additional state or local requirements, such as California Proposition 65 warnings for chemicals causing cancer or reproductive harm, or New York’s ban on bisphenols in children’s products (Environmental Conservation Law § 37-0501).
Vendors must obtain and maintain all required certifications and test reports (e.g., CPSIA GCCs, third-party test reports for lead/phthalates, FDA registration for baby products like bottles if applicable) and upload copies via the vendor dashboard and upon renewal. For each children’s product listing, vendors must certify compliance with all applicable regulations via the mandatory ‘Regulated Product Compliance Certification’ checkbox in the product listing template. Failure to provide valid documentation, certify compliance, or adhere to regulations may result in immediate removal of listings and suspension of selling privileges. Amerili reserves the right to verify submitted documents and may suspend listings until compliance is confirmed.
Electronics Regulations
Vendors selling electronics (e.g., chargers, appliances, wireless devices, or intimate electronics) on Amerili.com must comply with all applicable federal, state, and local laws and regulations governing the production, labeling, safety, and sale of such products. This includes, but is not limited to:
- Federal Communications Commission (FCC) Regulations: Compliance with FCC requirements for radio frequency (RF) emissions and interference under 47 CFR Part 15. Devices with RF capabilities (e.g., wireless chargers, Bluetooth speakers) must be tested and certified, with an FCC ID number displayed on the product and packaging. Vendors must enter the FCC ID for each RF device in the product listing template and maintain test reports from FCC-accredited labs for verification upon request. See FCC guidelines at www.fcc.gov.
- Consumer Product Safety Commission (CPSC) Regulations: Compliance with safety standards under the Consumer Product Safety Act (15 U.S.C. § 2051 et seq.), including flammability and electrical safety. Products must meet UL (Underwriters Laboratories) or equivalent standards (e.g., UL 60950 for IT equipment). General Certificates of Conformity (GCC) are required for products posing injury risks. See CPSC guidelines at www.cpsc.gov.
- Fair Packaging and Labeling Act (FPLA): Product labels must include accurate net quantity, manufacturer information, and warnings (e.g., for electrical hazards), as required by the FPLA. See www.ftc.gov/fpla.
- State and Local Regulations: Adherence to additional state requirements, such as California’s Energy Commission standards for energy efficiency (Title 20) or New York’s restrictions on certain flame retardants in electronics.
Vendors must obtain and maintain all required certifications and test reports (e.g., UL certificates, CPSC GCCs) and upload copies via the vendor dashboard and upon renewal. For each electronics listing, vendors must enter the FCC ID (if applicable) in the product listing template and certify compliance with all applicable regulations via the mandatory ‘Regulated Product Compliance Certification’ checkbox. Failure to provide valid documentation, enter a valid FCC ID, certify compliance, or adhere to regulations may result in immediate removal of listings and suspension of selling privileges. Amerili reserves the right to verify submitted documents and FCC IDs and may suspend listings until compliance is confirmed.
Hazardous Materials Regulations
Vendors selling hazardous materials (e.g., batteries, chemicals, or products containing hazardous substances) on Amerili.com must comply with all applicable federal, state, and local laws and regulations governing the production, labeling, packaging, shipping, and sale of such products. This includes, but is not limited to:
- U.S. Department of Transportation (DOT) Regulations: Compliance with DOT Hazardous Materials Regulations (49 CFR Parts 171-180) for the safe transportation of hazardous materials, including proper packaging, labeling, and documentation (e.g., shipping papers). Batteries (e.g., lithium-ion) must meet specific packaging and marking requirements (49 CFR Part 173.185). See DOT guidelines at www.phmsa.dot.gov.
- Environmental Protection Agency (EPA) Regulations: Compliance with the Toxic Substances Control Act (TSCA, 15 U.S.C. § 2601 et seq.) for chemicals, including restrictions on PFAS and persistent bioaccumulative toxics (PBTs) under 40 CFR Part 751. Vendors must provide Material Safety Data Sheets (MSDS) or Safety Data Sheets (SDS) for products containing hazardous chemicals. See EPA guidelines at www.epa.gov/tsca.
- Consumer Product Safety Commission (CPSC) Regulations: Compliance with the Federal Hazardous Substances Act (FHSA, 15 U.S.C. § 1261 et seq.) for labeling and safety of products containing hazardous substances (e.g., chemicals, flammable materials). General Certificates of Conformity (GCC) may be required for products posing injury risks. See CPSC guidelines at www.cpsc.gov.
- Fair Packaging and Labeling Act (FPLA): Product labels must include accurate net quantity, manufacturer information, and hazard warnings, as required by the FPLA. See www.ftc.gov/fpla.
- State and Local Regulations: Adherence to additional state requirements, such as California Proposition 65 warnings for chemicals causing cancer or reproductive harm, or state-specific hazardous waste regulations.
Vendors must obtain and maintain all required certifications and documentation (e.g., MSDS/SDS, CPSC GCCs) and upload copies via the vendor dashboard and upon renewal. For each hazardous material listing, vendors must certify compliance with all applicable regulations via the mandatory ‘Regulated Product Compliance Certification’ checkbox in the product listing template. Failure to provide valid documentation, certify compliance, or adhere to regulations may result in immediate removal of listings and suspension of selling privileges. Amerili reserves the right to verify submitted documents and may suspend listings until compliance is confirmed.
Consequence
We reserve the right to investigate any suspected violations and cooperate with law enforcement or regulatory authorities. Sellers are responsible for ensuring their activities comply with all applicable laws, including FTC standards for "Made in USA" claims.
Violating the Code of Conduct or any other Amerili policies may result in actions against your account, such as cancellation of listings, suspension or forfeiture of payments, removal of selling privileges, and removal of selling profiles. More details about these policies are below.
Accurate Information
You must provide accurate information to Amerili and our customers, and update the information if it changes. For example, this means that you must use a business name that accurately identifies your business and list your products in the correct category and with the correct tags and attributes. Vendors must provide a valid EIN or SSN for tax reporting, based on their business structure.
Acting Fairly / Prohibited Activities
Vendors must act fairly, lawfully, and in accordance with Amerili’s policies to ensure a safe and trustworthy marketplace. Engaging in any of the following prohibited activities may result in actions against your account, including cancellation of listings, suspension or forfeiture of payments, removal of selling privileges, or termination of your account. Amerili reserves the right to investigate violations and cooperate with law enforcement or regulatory authorities. Prohibited activities include:
Product Origin Misrepresentation
- Falsifying or providing misleading information about a product’s country of origin, materials, or manufacturing process, including selecting an incorrect “Made in USA,” “Made in USA with US & Global Materials,” or “Assembled in USA” label, or failing to disclose foreign components accurately in violation of FTC guidelines.
- Falsely claiming business certifications (e.g., veteran-owned, women-owned, minority-owned, small business, or GSA Schedule Holder) without valid proof, or failing to maintain accurate self-certification for product compliance during the vendor application, profile, or per-product listing process.
Intellectual Property Violations - Uploading or selling products that infringe on copyrights, trademarks, patents, or other intellectual property rights of third parties, including counterfeit goods or unauthorized reproductions.
- Listing products from brands you are not authorized to represent, such as non-exclusive distributors attempting to sell third-party branded items without permission. Only manufacturers, exclusive distributors, or white-label holders may represent brands.
Deceptive Practices - Providing misleading or inappropriate information to Amerili or customers, such as creating multiple detail pages for the same product or posting offensive product images.
- Engaging in deceptive practices such as price manipulation, fake reviews, shill bidding, or any form of scams aimed at buyers or the platform.
- Manipulating sales rank (e.g., accepting fake orders or orders you have paid for) or making claims about sales rank in product titles or descriptions.
- Attempting to increase the price of a product after an order is confirmed.
- Artificially inflating web traffic (e.g., using bots or paying for clicks).
Platform Misuse - Attempting to hack, disrupt, or interfere with the platform’s functionality, including uploading malware, viruses, or using automated scripts to manipulate listings or reviews.
- Allowing others to act on your behalf in a way that violates Amerili’s policies or your agreement with Amerili.
- Using the platform to send unsolicited messages, advertisements, or promotions to buyers outside of approved order-related communications.
- Attempting to damage another seller, their listings, or ratings.
Non-Compliance with Laws and Policies - Selling products that violate U.S. laws, export regulations, or are restricted for sale to certain regions or individuals.
- Posting listings, descriptions, images, or other content that is illegal, obscene, defamatory, harassing, discriminatory, or promotes violence, hate speech, or illegal activities.
- Consistently failing to ship products on time, providing substandard items, or ignoring return/refund requests without valid reasons, as outlined in our shipping and returns policies.
- Selling intimate apparel or hygiene products that fail to comply with FDA, CPSC, or FTC regulations, including proper labeling, safety testing, and non-misleading claims.
Insurance Submission Process
Proof of insurance (e.g., a certificate of insurance showing coverage limits and effective dates) must be uploaded via the Amerili vendor dashboard, during onboarding or within 30 days of your first sale, whichever is sooner. Vendors are responsible for ensuring coverage remains active and must provide updated proof upon Amerili’s request, such as in cases of policy renewal or changes in sales volume. Failure to submit valid proof of insurance when requested may result in immediate suspension of listings or account termination. Amerili may not routinely monitor insurance status but reserves the right to verify compliance at any time.
Seller Liability and Insurance Requirements
The Vendor agrees to maintain appropriate insurance coverage for all products sold through Amerili.com. This includes, but is not limited to, Product Liability Insurance, which must cover claims of injury, property damage, or loss arising from the use or sale of the Vendor’s products.
Amerili LLC requires Product Liability Insurance coverage based on the Vendor’s annual gross sales through the Amerili platform:
- Vendors with annual gross sales under $50,000 are required to maintain a minimum of $150,000 per occurrence in Product Liability Insurance.
- Vendors with annual gross sales of $50,000 or more are required to maintain a minimum of $1,000,000 per occurrence in Product Liability Insurance.
Amerili LLC reserves the right to request proof of insurance (e.g., a certificate of insurance) at any time, such as during onboarding or upon changes in sales volume. Proof must be uploaded via the vendor dashboard. Failure to provide valid proof when requested may result in immediate suspension of listings or account termination.
The Vendor further agrees to indemnify, defend, and hold harmless Amerili.com, its owners, affiliates, officers, employees, and agents from any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorney fees) arising out of or related to: - Any defect, failure, or alleged hazard associated with the Vendor’s products;
- Any claim that the Vendor’s product caused personal injury or property damage;
- Any violation of laws, regulations, or safety standards applicable to the Vendor’s products.
Ratings, Feedback, and Reviews
You may not attempt to influence or inflate customers’ ratings, feedback, and reviews. You may request feedback and reviews from your own customers in a neutral manner, but may not:
- Pay for or offer an incentive (such as coupons or free products) in exchange for providing or removing feedback or reviews
- Ask customers to write only positive reviews or ask them to remove or change a review
- Solicit reviews only from customers who had a positive experience
- Review your own products or a competitors’ products
Communications
You may not send unsolicited or inappropriate messages. All communications to customers must be sent through Buyer-Seller Messaging and be necessary for fulfilling the order or providing customer services. Marketing communications are prohibited.
Customer Information
If you receive customer information such as addresses or phone numbers to fulfill orders, you may use that information only to fulfill orders and must delete it after the order has been processed. You may not use customer information to contact customers (except through Buyer-Seller Messaging) or share it with any third-party.
Circumventing the Sales Process
You may not attempt to circumvent the Amerili sales process or divert Amerili customers to another website. This means that you may not provide links or messages that prompt users to visit any external website or complete a transaction elsewhere.
Filing Infringement Notices as an Agent or Brand Protection Agency
Amerili understands that many brands may choose to have brand protection agencies or agents report intellectual property infringement on their behalf and accepts submissions from authorized agents. However, Amerili does not permit individuals with active selling accounts to file infringement notices as an agent of a brand when the filing of those notices could benefit their own selling account (through removing competing listings, for example). Any sellers filing notices as an agent to benefit their own status as a seller may have their selling account suspended or terminated.
More information regarding the FTC Made in the USA guidelines can be found at this link.